Swoon Cards

The perfect game for modern dating.

Creative Direction, Product Development, Website Design, Brand Strategy & Identity Design, Social Media Management, Digital Marketing

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Inspired by the viral NY Times article “36 Questions That Lead to Love” our goal was to create a physical product that would enhance the modern dating experience, help people find love, and create a culture around being open & real in romantic relationships.

It was vital for the product to be compact and feature a design that would look sleek on a bookshelf and brought out over cocktails at a trendy lounge.

The contrast of the charcoal background with the gold foil rose is simple, strong and modern. The custom category illustrations bring an element that is current, stylish and contemporary.