Picnic Club

Sharing food, feels and love.

Brand Identity, Logo, Website, Art Direction, Social Media Design, Business Cards, Menu

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Picnic Club delivers thoughtfully curated picnic baskets containing the highest quality products to nourish the body, mind and soul.

Inspired by late summer evenings shared with friends, this brand celebrates the simple pleasures in life. Bike rides, beach days, sunsets, nourishing local bites and moments connecting with those closest.

The monoline script typeface implies the approachable nature of the brand, paired with the joyful sun beam symbol, starburst elements and colour pallet that mirrors tones of the water, sky and sun. The tone emphasizes quality ingredients and comfort while encouraging the audience to slow down and enjoy the moment.